case study - bioworld

Create a set of Augmented Reality filter activations  in conjunction with product rollouts at Walmart® USA for licensed apparel thru Bioworld® on the Facebook and Instagram platforms.  Filters had to be easy to use and needed to fit into a small download package of less than 8MB while incorporating full interactive 3d graphics.

Designed and built AR filters that balanced technical constraints with creative execution. By optimizing 3D assets, compressing textures, and leveraging platform-native effects, I created lightweight yet immersive filters that showcased the licensed properties . Each filter was engineered for seamless user interaction, ensuring one-tap activation and smooth performance on both iOS and Android devices.

The AR filters successfully launched alongside Walmart’s licensed apparel rollouts, providing customers with an engaging, shareable digital experience tied directly to product discovery. With over 150,000 downloads, the activations  drove social buzz across Facebook and Instagram, strengthened brand engagement, and supported sales lift during the rollout period.