case study - TD Bank

TD Bank needed an online campaign that would resonate with retirees and near-retirees by showing retirement as a stage of freedom, joy, and possibility. Beyond static imagery, the project required producing a polished video ad built entirely from AI-generated assets. The creative had to highlight retirees enjoying their passions while ensuring the final output felt authentic—real video, not “AI-looking” content.

I brought the campaign to life by transforming AI-generated imagery into realistic video sequences that felt like genuine lifestyle footage. The visuals showcased retirees embracing their passions: the final choices were a man in his 60s carefully working on his miniature trains, a silver-haired woman joyfully walking a pack of dogs in the park, a pilot in his 60s pulling acrobatic maneuvers with the world spinning around him through the glass cockpit, and a woman in her 50s powering through a cycling marathon surrounded by fellow riders. Each scene was animated with fluid, believable motion and composited into a cohesive narrative ad. Careful editing, transitions, music, and branding ensured the spot delivered the warmth and energy of real video, while remaining entirely AI-driven.

The final ad delivered a vivid, emotionally resonant look at retirement—capturing not just the idea of financial security, but the freedom to enjoy life’s passions. From the man immersed in his miniature trains to the woman leading dogs through the park, the acrobatic pilot in his cockpit, and the marathon cyclist pushing forward with determination, each scene reinforced TD Bank’s message: with proper planning, your golden years can be full of energy, joy, and adventure. The client responded to the ad’s authenticity, noting how real the AI-generated video felt, and the campaign demonstrated how next-generation creative tools can drive trust, engagement, and inspiration for a brand rooted in life planning.