case study - mark bode world tour drop

Capture the essence of the Bode fan base and the enduring power of his iconic art, embraced by the global graffiti community from the 1970s to today. Build this as a full AI-driven drop on Dekryptic’s Shopify site, leveraging automated creative, marketing, and fulfillment to amplify reach and impact.

An AI-powered, multi-location lifestyle fashion shoot was developed to embody the raw spirit of graffiti culture. Using generative tools, we crafted realistic urban backdrops, vibrant street murals, and dynamic model photography—capturing the energy, grit, and color that define Bode’s influence. The result is a cohesive visual narrative that feels authentic to the streets while existing entirely in the digital realm.

The drop drove strong sales from Bode’s core fan base and target demographic, converting cultural loyalty into immediate revenue. The campaign’s AI-driven creative and graffiti-rooted visuals ignited buzz across social channels, fueling anticipation for his upcoming world tour stops in Paris, London, Tokyo, and New York, and cementing the brand’s relevance in global street culture.  Since then, I’ve been commissioned to craft AI motion visuals for an upcoming documentary on the iconic Vaughn Bodē, reanimating his world through photos that remain, filling the void left by the very little film footage that exists of him.